Brooklyn & Church: JLL capitalizes high-profile $250M+ Charlotte office-to-residential conversion

CHARLOTTE, Apr. 8, 2025 – JLL Capital Markets announced that it led the advisory services to secure construction financing and joint-venture equity for Brooklyn & Church, a $250 million+ adaptive reuse, lifestyle residential and retail project that consists of 460 luxury apartments and 60,000 square feet of activated retail space in Charlotte, North Carolina.

JLL represented MRP Realty, Asana Partners and Rockefeller Group in arranging the construction loan and also facilitated joint-venture equity with Rockefeller Group as a co-developer on the project.

Brooklyn & Church, located at 526 S. Church St. in Charlotte's vibrant Uptown, will transform the former Duke Energy headquarters into a premier residential and curated retail destination. The project is strategically positioned across from Bank of America Stadium, offering residents an unmatched amenity rich living experience, access to over 40,000 employees within a five-minute walk, entertainment venues and cultural attractions.

The development will feature 460 industrial-style lofts and approximately 60,000 square feet of experiential retail. Amenities will include a resort-style private rooftop pool, fitness center and private group studio, coworking spaces and numerous shared common areas, 13’6” exposed ceilings and fulltime concierge service. Reusing the existing structure will significantly reduce the embodied carbon impact of the project compared to new construction.

Charlotte continues to be one of the fastest-growing metropolitan areas in the United States, attracting young professionals and businesses with its strong economy and high quality of life. The Uptown submarket, in particular, has seen substantial growth and revitalization in recent years.

"The successful arrangement of both debt and joint-venture equity for Brooklyn & Church demonstrates the continued appeal of well-located, mixed-use developments in dynamic urban markets," said Allison,. "This transformative project will set a new standard for luxury living in Uptown Charlotte."

MRP Realty, in partnership with Asana Partners and Rockefeller Group, has begun construction with completion expected in early 2027.

The JLL Capital Markets Debt and Equity Advisory team was led by Travis Anderson, Anthony Fertitta, Taylor Allison and Jonathan Koletic.

JLL Capital Markets is a full-service global provider of capital solutions for real estate investors and occupiers. The firm's in-depth local market and global investor knowledge delivers the best-in-class solutions for clients — whether investment sales and advisory, debt advisory, equity advisory or a recapitalization. The firm has more than 3,000 Capital Markets specialists worldwide with offices in nearly 50 countries.

For more news, videos and research resources, please visit JLL’s newsroom.

MRP Realty, based in Washington, D.C., is a leading owner, developer and operator of office, industrial, residential and mixed-use real estate, offering a full array of services including acquisition/disposition, development/construction management, property management, asset management and financial reporting. Since 2005, the company has deployed more than $7 billion in total capitalization throughout the Mid-Atlantic and Southeast regions.

Asana Partners is a retail-focused real estate investment firm creating value in vibrant neighborhoods by leveraging vertically integrated capabilities and retail expertise. With $7 billion of neighborhood assets under management, the firm is active in growth markets throughout the United States and is driven to make a positive impact within communities. Asana Partners champions a strong collaborative culture with offices in Charlotte, Atlanta, Boston, Columbia, Denver, Los Angeles and New York. For more information, visit www.asanapartners.com or follow @asanapartners.

Rockefeller Group develops, owns and operates extraordinary properties across the United States. For nearly a century, the company has delivered exceptional experiences and value creation through dedication to quality in the built environment. The company’s portfolio spans the development of multifamily, office, industrial and mixed-use projects across seven geographic regions as well as significant ownership interest in and management of approximately six million square feet of world-class office space in Manhattan. Visit rockefellergroup.com.