Bubble Skincare opens first office in Manhattan's Hudson Square

JLL announced that Bubble Skincare, the viral brand taking the beauty industry by storm, will open its first office at 60 Charlton St., the newly-developed boutique office building in New York City’s Hudson Square neighborhood.

Launched by entrepreneur Shai Eisenman in 2020, Bubble Skincare has become the go-to brand of Generation Z thanks to its science-based approach to affordable skincare. Since starting as a direct-to-consumer brand nearly three years ago, Bubble is now available at over ten thousand retail locations across Walmart, CVS and Ulta Beauty stores across the U.S..

The company will occupy 3,402 square feet of office space on the 5th floor of the jewel-box, 12-story building owned by AEW Capital Management in a joint venture with APF Properties and Drake Street Partners. Ownership will build out and furnish the space to align with the Bubble aesthetic to bring fun and function to the skincare space.

Shai Eisenman, Founder and CEO of Bubble, commented, “This is an exciting time for Bubble, and our new office at 60 Charlton provides us with dynamic new space where we can grow our brand and team.”

Located on the southwest corner of Charlton and Varick streets, 60 Charlton St. is a 98,400-square-foot, Class-A boutique office building situated between Disney’s 1.2 million-square-foot office campus, currently under construction at 137 Varick Street, and Google’s new 1.3 million-square-foot headquarters at St. John’s Terminal.

Ownership undertook a multi-million-dollar redevelopment of the property that restored the original architectural details, rehabilitated the building with modern mechanical infrastructure and added six newly-constructed stories to create a 12-story brick and glass curtainwall, steel and concrete-framed building with floorplates ranging from 9,000 – 6,500 square feet. The property is LEED Gold certified.

Tenant amenities include a boutique-hotel style lobby with a fireplace and seating area, a bike room and shower area, and an outdoor roof deck with kitchen service area. Additionally, ownership just completed two full-floor prebuilds for tenants focused on flexible move-in ready space that can be operational right away.

A JLL team that includes vice chairman Mitchell Konsker, executive managing director Benjamin Bass, and senior vice presidents Kristen Morgan and Carlee Palmer exclusively represent the 60 Charlton ownership group. Bubble Skincare was represented by JLL associate vice president Harrison Potter and associate Lance Yasinsky.

“Bubble was captivated by ownership’s thoughtful redevelopment of the property,” said Potter. “The building offers an environment that will inspire the Bubble team to pursue their vision of bringing healthy, clinical skincare products to a growing customer base.”

The transaction with Bubble follows a deal with music publisher Arcade Songs to create a destination ‘Artist House’ across 19,000 square feet on the entire second and fourth floors of 60 Charlton. International early-stage tech investor, Picus Capital, also leased the building’s 6,520-square-foot penthouse.

“The continued leasing momentum at 60 Charlton reflects ownership’s success in meeting the demands of contemporary companies seeking a distinct home,” said Bass. “With superior design, best-in-class amenities and modern infrastructure, the property aligns with the values of employers seeking collective and holistic growth.”

Situated at the nexus of SoHo, TriBeCa and the West Village, 60 Charlton is a short walk from three different subway lines, the PATH train to New Jersey, 10 minutes from Penn Station and 19 minutes from Grand Central Terminal. The neighborhood is acclaimed for its vibrant and eclectic collection of people, places and styles.