JLL leases over 45K-SF at ZG Capital’s 1450 Broadway in Midtown Manhattan

New York, N.Y., May 7, 2024 – JLL announced today that it has leased over 40,000 square feet of office space in a series of transactions at 1450 Broadway, the 42-story Class A Bryant Park property owned by ZG Capital Partners, a New York-based real estate investment firm led by Bobby Zar.

The transactions follow a significant investment by ZG Capital Partners in a state-of-the-art amenity offering on the second floor of the building that will include ample conference, meeting and lounge spaces that is set to deliver Q4 2024. The 430,000-square-foot building that overlooks Times Square underwent an extensive renovation in 2012 that included a contemporary new lobby and upgraded building mechanicals.

Originally built in 1930 and meticulously maintained over the years, 1450 Broadway enjoys a diverse tenancy of fashion, finance and tech occupiers drawn to the property’s stylish interiors, modern amenities and highly accessible location surrounded by transportation options, an amenity increasingly driving leasing in top-tier properties in Manhattan.

1450 Broadway is represented by a JLL leasing team that includes Vice Chairman Mitchell Konsker, Executive Managing Director Greg Wang, Associate Vice President Thomas Swartz, and Senior Associate Lance Yasinsky. The recent transactions included:

Leading video and ecommerce retailer QVC leased 13,357 square feet across the 19th floor in a relocation from 71 Fifth Ave. The tenant was represented by Ramsey Feher of CBRE;

Kohler Ventures, a digital business subsidiary of Kohler Co., leased the entire 4,109-square-foot 40th floor of the tower to open its first New York City office. Kohler Ventures was represented by Liz Lash of CBRE;

Good Springs Capital, a private equity fund, leased the entire 4,109-square-foot 39th floor tower suite to open its first NYC office. Good Springs Capital was represented by JLL’s Evan Margolin, Daniel Posy and Ian Lipman;

Longtime tenant Iconix, a fashion company that owns brands including London Fog, Mudd and Joe Boxer, consolidated its footprint to 10,124 square feet on the 22nd floor. Evan Margolin and Ian Lipman represented Iconix.

Kering Eyewear signed a long-term expansion and renewal to occupy the full 36th floor in addition to its existing space on the 33rd and 34th floors for a total of 12,327 square feet. Kering Eyewear was represented by Cushman & Wakefield’s Deborah Van der Hayden and Joshua Cohen;

Wealth data platform Masttro leased 5,851 square feet on the 20th floor in a relocation from 1407 Broadway. Sinclair Li and Connor Desimone from CBRE represented Masttro;

Tech firm Good Inside leased 4,109 square feet on the 29th floor for its first NYC office and was represented by Rob Kluge of Current RE.

SG Companies, a multinational fashion brand, will relocate from 142 West 36th St. to occupy 4,677 square feet on the 9th floor. JLL’s Bill Peters and Jan la Torre represented the tenant.

“Ownership’s commitment to maintaining 1450 Broadway as a best-in-class office destination has resonated with forward-thinking tenants who want to offer employees a superior environment and convenient commute,” said Konsker. “With its latest investment in the building, ZG Capital has signalled its belief in the fundamental strength of the Manhattan office market.”

Adjacent to Bryant Park and a short walk to the three transportation hubs - Grand Central, Times Square and Penn Station - 1450 Broadway offers high-end full-floor prebuilts ranging from 4k-15k RSF with panoramic views. The property is surrounded by renowned theatres, shopping and dining establishments amid an abundance of entertainment options for employees and clients alike.

For more news, videos and research resources, please visit JLL’s newsroom.