Transaction data compiled by MSCI Real Assets reaffirms JLL’s unmatched record as the world’s top hotel investment broker as measured by investment volumes
News release
07 March 2025
JLL ranked as the world’s leading hotel investment advisor in 2024
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CHICAGO, Mar. 07, 2025 - JLL (NYSE: JLL) has maintained its ranking as the leading hotel investment advisory firm globally for 2024, as based on total investment volumes in the asset class. Data analysed and published by MSCI Real Assets has confirmed that JLL advised on $9.2 billion in transactions, representing a global market share of nearly 25% of all hotel investment deals.
The contribution to JLL’s number one ranking globally was further reflective of the strength of its diversified business of locally focused and globally connected investment advisors across the Americas, EMEA and APAC. In the Americas, JLL advised on approximately $2.4 billion in deals, capturing a market share of 14% for 2024. In EMEA, the firm closed $4.4 billion in transactions or 29% of the market. In APAC, JLL’s 43% market share equated to $2.4 billion in hotel investment transactions.
"JLL continues to be the dominant force in hotel investment advisory, both in the Americas and globally. Our success is a testament to our global team's expertise, dedication and collaborative spirit. We've navigated the complexities of the market with agility and insight, consistently delivering results that exceed our clients' expectations. I am immensely proud of our team's achievements and this recognition fuels our passion to innovate and excel, ensuring we remain at the forefront of the hospitality investment landscape in the years to come,” says Kevin Davis, CEO, JLL’s Hotels & Hospitality Group, Americas.
In 2024, JLL advised on numerous landmark transactions across the Americas, EMEA and APAC regions. Notable deals transacted by JLL included jointly advising on the sale of the Turtle Bay Resort in Oahu, Hawaii, for $725 million; advising on the sale the Mandarin Oriental, Paris for EU205million; and the sale of Korea’s CONRAD SEOUL for circa $300 million, representing the largest hotel sale by JLL in Korea since the Grand Hyatt Seoul, in 2019
"Looking ahead to 2025, we're optimistic about the hotel investment landscape. We anticipate increased activity in portfolio transactions and urban full-service hotel sales, supported by improving liquidity in debt and equity markets. JLL is well-positioned to help our clients navigate these opportunities, leveraging our global expertise to maintain our leadership in the hotel investment advisory landscape," added Dan Peek, President, JLL’s Hotels & Hospitality Group, Americas.
Read more in JLL’s Hotel Investment Outlook 2025.
About JLL
For over 200 years, JLL (NYSE: JLL), a leading global commercial real estate and investment management company, has helped clients buy, build, occupy, manage and invest in a variety of commercial, industrial, hotel, residential and retail properties. A Fortune 500® company with annual revenue of $23.4 billion and operations in over 80 countries around the world, our more than 112,000 employees bring the power of a global platform combined with local expertise. Driven by our purpose to shape the future of real estate for a better world, we help our clients, people and communities SEE A BRIGHTER WAYSM. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit jll.com.